No. The 9 x 12 Method and many similar groups teach people how to put cooperative mailers together, usually as a side hustle. They provide templates and marketing scripts, suggest commercial printers, and often provide some support for a monthly fee. While there’s nothing wrong with that, there are a lot of them and no entry requirements. You never know if the person you’re working with has experience in marketing, demographics analysis, graphic design, or has the volume to negotiate better prices.
We’re a division of WGW, a consulting firm that’s provided small business guidance since 2004. We’ve learned we can provide better, more consistent, less expensive service for promotional mail customers when we have dedicated local representatives who understand the area. We love Bradenton, and the owner lives here. So, as of June 2026 the company decided this would be our first split providing 100% dedicated local service as Mail Bradenton. New domain name, same dependable service with a local focus.
If you don’t have BMEU (Bulk Mail Entry Unit) approval, USPS will not let you send more than 5,000 pieces to a single zip code in any given day. That means a lot of the printing services smaller providers use that do everything won’t let you order more than 5,000 in a single order either. There are ways around it, but it creates more work over multiple delivery days. It’s a common sign of a provider that’s not doing a lot of volume. BMEU access means we can schedule the mailing in advance so USPS knows when we’re coming and can plan properly rather than just surprising them with an extra 20,000 mailers, so we don’t have the same restriction.
As effective as EDDM can be, starting small is usually a mistake. It’s a little secret of the print industry that generally they are not charging you less per unit to do a high volume; they’re charging you a premium to go small. Even if you have a good response rate, the small number of responses that might result and the much higher price per unit means the printer is doing great and you’re probably throwing your money away.
While you’re welcome to test things out with just one zone, we strongly suggest you consider two if you’re really looking for noticeable impact from a single mailer. It’s not just about the cash upfront. It’s also about making sure that money is well spent. We split zip codes into zones so you’ve still got some flexibility with geographical coverage. For example, if you’re in the south end of 32405 and do delivery, you might prefer the south zone of 32405 and the north zone of 32407 over taking all of 34205.
We won’t pressure you either way. We just like to be upfront. You’re welcome to do 7,000 units or 70,000. Any marketing is better than none and we’re here to help, as long as we’re confident you’re getting what you pay for.
If a zone overall has a median household income of $70,000 and one carrier route in it has a median household income of $20,000, we will probably remove it. That has nothing to do with whether or not we think a $20,000 household can be a great customer. It has everything to do with consistency so we know your results are measurable. We’re talking about a drastic difference in a single route, not culling based on a minimum income standard. If we know a neighborhood is under redevelopment, we may remove that carrier route until it’s done. If we know a particular neighborhood is 50% snowbirds, we may remove that out of season. In all cases, it’s about trying to make sure fewer of your offers go unseen and result in waste.
You’re in for a surprise! Our cooperative mailers start at $.06 per unit and a full 8.5″ X 11″ mailer all for yourself is a flat $.55 regardless of order size. Our rates are always 100% inclusive. No surprises, not even sales tax. Compare that to Taradel’s $.59 for 5,000 or more 8.5″ X 11″ mailers and $.55 for over 10,000, plus sales tax, and you’ll understand the benefit of our zones even better.
You can see full pricing on the Zones & Pricing page.
We have three outside printers. We pick which one to use based on how fast we need bigger orders and their availability, and of course the volume discount they’re willing to offer on larger runs. Otherwise, yes. Everything from the demographic research that goes into our zones and which carrier routes we exclude from them to keep them high-performance, to design, to bulk prep, to drop offs at USPS are all handled in-house.
You can order independent mails just for you at any time through the Zones & Pricing page.
Cooperative mailers feature 15 businesses. As you can imagine, coordinating that across all these zip codes is a gargantuan task with a lot of roadblocks. We do not want you paying upfront and then waiting forever. Instead, you should head over to the Notifications page and sign up. We maintain lists of all customers interested in cooperative mailers and the specific zip codes that interest them most. As soon as we’ve got enough interest to launch, we’ll reach out and tell you a zip code is ready to roll.
No. While we don’t do it solely by industry, you have exclusivity in your area of expertise on any cooperative mailer. If you’re a dentist, you’ll be the only dentist. If you’re a restaurant, you may or may not be the only restaurant, but you would be the only Chinese restaurant or the only pizza place. We’ll make sure in every case you’re not competing with anyone else on the mailer.
If you’re doing a mailer for yourself, you can generally expect the mailer to start arriving in people’s mailboxes within about 10 days. Beyond the printing, for EDDM USPS requires the job be bundled in packets of 50 to 100, each with their own carrier route sheet, and then put together as one drop off with an overview form. It’s tedious, but it’s what’s required. Then for larger jobs, BMEU (Bulk Mail Entry Unit) drop off means we have to schedule the drop off at USPS, and they won’t necessarily get to them all the next day. Even if we could turn the print job around in a couple days, there are steps out of our control after that.
If you’re joining a cooperative mailer, the first step is getting the mailer slots filled. In the best circumstances, we’re unlikely to get everybody in just by announcing it’s coming up. When we’ve got enough customers interested in moving forward, we announce and start collecting orders and graphics. Hopefully it doesn’t take more than a couple weeks to fill every slot, but it’s only at that point we can start the above process of printing, batching, and dropping off the mailer. It requires a little more patience on your part, but it’s pretty hard to beat the price.
Yes. It’s not included in the print rate, but we will gladly help you design your cooperative mailer ad or your full mailer at very reasonable rates, no templates involved. We’ll take a look at your website and ask you to send us some sample graphics or previous advertising and usually get you an initial design within 48 hours.
Just contact us! We’re happy to chat.