Why do you still see so many Every Door Delivery Mailers in your mailbox? Because they work! Our job is to add a little extra service to make them easy, affordable, and targeted for the best deliverability. That all takes local knowledge, which is why we’re here.
Why It Still Works
Targeting
Privacy updates and phasing out tracking have broken local social media targeting. Once a pizza shop could target “families within 3 miles who like pepperoni.” Now, networks have to predict interest based on who’s already clicked your ad. With EDDM you are guaranteed to hit 100% of doorsteps on a chosen route.
Ad Blindness
People scroll past dozens of social media ads without registering them. A large mailer can’t be missed with a thumb swipe. Even if a consumer walks it straight to the recycle bin, they have to look at it to make that decision. For a local business, that split-second impression can be highly valuable.
Expense
All that social media prediction can eat up a lot of your budget before anyone viable sees your ad. A specific Google search like “Bradenton FL plumber” can have bids of $20 or $30 for a single click, whether it results in a contact or not. EDDM is a tiny fraction of the cost with surprisingly similar response rates.
The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.