Why do you still get so many USPS Every Door Direct Mail mailers in this digital age? Because they work! We apply local knowledge to provide services the national providers can’t, making EDDM easy, affordable, and targeted for the best deliverability and results here in Bradenton.

Local Advantage

Zones, Not Routes: No more clicking tiny carrier routes and wondering if you’re choosing wisely. We know the terrain and cluster routes into easy to use zones that give maximum impact in limited geographies. Leave the targeting to us.
Zone Route Filtering: Local knowledge matters. We remove pocket routes that are mismatches to the surrounding area demographics. If you’re interested in a zone’s published median income, that’s what you should get. We trim the excess so you don’t pay for deliveries outside your expectations.
Reasonable Household Count: We don’t want you wasting money on small jobs that produce nothing. EDDM is about volume. Each zone meets a minimum standard of households and income to be worth your time and investment.

EDDM vs Digital

Targeting Crash

Privacy updates and phasing out a lot of tracking have broken local social media targeting. Once a pizza shop could target “families within 3 miles who like pepperoni.” Now, networks have to predict interest based on who’s already clicked your ad. With EDDM you are guaranteed to hit 100% of your expected targets in a zone.

Ad Blindness

People scroll past dozens of social media ads without registering them. A large mailer can’t be missed with a thumb swipe. Even if a consumer walks it straight to the recycle bin, they have to look at it to make that decision. When something’s in our hands, we can’t help ourselves! That split-second impression can be highly valuable.

High Expense

Social media audience prediction can eat up a lot of your budget before anyone viable sees your ad. A specific Google search like “Bradenton FL plumber” can have bids of $20 or $30 for a single click, whether it results in a contact or not. EDDM is a fraction of the cost per person with surprisingly similar response rates.

Compare

Meta/TikTok

Response/CTR
0.9 – 1.3%

Trust/Open Rate
Low (high scroll)

Shelf Life
2 Seconds

CAC Viability
$40-$150

Google PPC

Response/CTR
3 – 5% (high intent)

Trust/Open Rate
Med (ad fatigue)

Shelf Life
During Search

CAC Viability
$50-$200

EDDM

Response/CTR
2.5 – 4.4%

Trust/Open Rate
80 – 90% (handled)

Shelf Life
Up to 17 days

CAC Viability
$5 – $30

Trust/Open Rate: EDDM pieces are physically handled, viewed, and in most cases eventually make their way to a counter for extended visibility. Shelf Life: That counter time is typically anywhere from 3 – 17 days. CAC Viability: This number varies widely based on industry and location, considering both competing bids and a range of how many initial contacts it takes to actually acquire a customer in a given industry, but it’s only rarely outside these ranges in common industries. Additional Fun Fact: 73% of consumers surveyed also say they prefer brands to contact them by mail rather than by digital media.